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Sponsored policy

Paid placement disclosure

Last updated: April 26, 2026.

Purpose

CoverHolder.io may offer paid plans that improve vendor visibility, analytics, and profile surfaces. This policy explains what sponsorship can and cannot do, how we disclose paid placement to buyers, and how we keep paid visibility separate from editorial and comparison accuracy.

What paid plans may include

Depending on the tier or offer in effect at checkout, paid vendors may receive benefits such as:

  • Enhanced profile layout, media, or fields surfaced to buyers.
  • Stronger or additional placement in category, search, or merchandising zones when those surfaces exist.
  • Analytics and lead-attribution features scoped to the vendor's own listings, as described in product copy and the privacy policy.
  • Disclosed badges or labels that identify sponsored or featured status where we show those states.

Specific entitlements are defined at purchase (for example in plan names, checkout descriptions, and in-product upgrade prompts) and may evolve as the product matures. Billing is processed through our payment provider as described in our terms of use.

What sponsorship does not buy

Payment does not change whether a capability is marked native, partial, unsupported, or unknown in founder-curated comparison matrices. It does not purchase favorable editorial scores, fabricated reviews, removal of good-faith unknown labels without evidence, or immunity from our dispute and correction process when public data is wrong or misleading.

If you see a labeling or methodology concern, treat it as an editorial accuracy issue, not a billing issue—use disputes and sources, not sponsorship, to resolve facts.

Disclosure to buyers

Where a listing or placement is paid or sponsor-weighted, we aim to label it clearly and consistently in the user interface (for example "Featured," "Sponsored," or equivalent). Placement benefits should be understandable to a reasonable buyer without hunting fine print. Offers are time-bounded to the paid subscription or campaign period; when sponsorship lapses, enhanced placement typically reverts according to product rules.

Category partners and limited inventory

Higher-touch packages (such as category partner or sponsorship inventory) will only be sold where we can maintain disclosure, reasonable caps on exclusivity, and buyer trust. We may limit the number of concurrent sponsors in a category or comparison surface to avoid clutter and to keep navigation useful. Partner packages do not grant editorial control over independent research articles or feature matrices.

Editorial and data standards

Methodology, sourcing, and separation of paid visibility from factual research are described in our editorial and data policy. Personal data and vendor analytics boundaries are described in our privacy policy.

Questions

For commercial questions about plans or for buyers who believe disclosure is unclear, use contact.

This policy is meant to set clear expectations for buyers and vendors. It is not an advertisement of every future product package; always rely on the terms presented at purchase and the in-product experience for current benefits.